New Cellular Data: How Did Applications Fare Through Tremendous Bowl LIII?

Despite complaints of the year’s Super Bowl being overly dull by some audiences, the match didn’t fail to conquer the mobile audience. The entire number of apparatus that staged the match reached 7.5 million this season, an growth of 20 percent over this past year.

True to form, our information pointed to spikes at participation in the hours leading up to and after the Super Bowl, with a couple of teleselskaber program groups performing incredibly well. We discovered that New England program users spent more time in their mobile devices throughout the Super Bowl, while Californians were more fixated on their own televisions.

Find #1: Mobile Users Most Engaged With Apps Before and After the Game

Broadly , we have discovered that push alarms have been opened in the greatest rates close to the center and ending of the afternoon. These are the days when users are likely to be on the lookout for upgrades, whether they are glancing in the day news or winding down before bedtime.

Sports games follow a similar pattern, nevertheless there is a caveat: attaining users using a notification in a critical moment could make all of the difference in their new awareness. In reality, 63 percent of respondents into a Localytics poll on streaming programs said they were likely to start and use a program if notifications in the program comprised breaking news regarding sports teams.

As it came to program participation throughout the Super Bowl, time in program saw its most significant spikes right before kickoff approximately 6:00pm EST, using complete time attaining nine minutes and one second in New England and seven minutes and ten minutes in California.

At this moment, New Englanders were 31 percent more participated with mobile programs than Californians. The curves for the two areas surfaced at 7:00pm and reached a minimum at 9:00pm, probably indicating strong viewers interest in seeing the match’s final result in their televisions. Post Super Bowl, New Englanders took with their telephones to observe as we watched time in program spike around eight minutes twenty five minutes.

Drilling down this data by program launches and ordinary session interval, we discover that slides actually summit at 9:00pm EST whilst session spans drops dramatically following kickoff. The takeaway here is that individuals were engaged with the sport than to their telephones, particularly as it began to pick up in strength around 9pm.

It is apparent that the ideal time to socialize with cellular program users is either at the very start of a sports match. Bear in mind that consumers become interested in the sport in its last phases, therefore a push notification in the point won’t yield excellent results. On the flip side, users will probably be significantly more engaged with programs after the actions.


Find #2: Media and Entertainment Apps See Most Game Time Engagement

Since the Super Bowl is a massive night for entertainment and media outlets, mobile program launches beneath this sector vertical saw a massive boost.

At the start of the match : Average Entertainment program launches improved by 45% in comparison with the average of their preceding four Sundays.

During halftime: Usage in amusement programs also improved by 10 percent, while Social Networking programs increased by 6 percent and Music programs by 7 percent. Users were probably replaying Maroon 5 screenplay, detecting Travis Scott, and trying to recall who Big Boi is.

Near the close of the match : Sports program use increased by 27 percent, a Entertainment by 12 percent, and Social Networking by 9%.

Find #3: Patriots Fans Post Game Mobile Activity Shows They’re Loyal

This past year, we called the Patriots will return shortly, but we weren’t certain how soon that could really be. The simple fact that they played with the Super Bowl and won that this season is testament to the group’s dynasty (yeswe moved there).

New England cellular users were 34 percent more engaged with programs in the end of this match also, signaling strong fan loyalty. That form of soul is unbeatable, so it wouldn’t be a surprise to see Tom Brady back .


Localytics is the top mobile engagement platform around over two billion apparatus and 12,000 cellular and internet programs. Localytics procedures 3 billion data points every day. With this investigation, we corrected time to match Eastern Standard Time. The contrast between New England and California program engagement was performed based on users that had a minumum of one session during the match and chosen to send us geographical info. In assessing program category elevator, we quantified the average number of times consumers started programs at every hour from 5:00 to 11:00 on Super Bowl Sunday. We then calculated that the growth when compared with ordinary launches at exactly the very same times on the preceding four Sundays. All information is US-based.